Not cool, Jimmy Fallon. NOT COOL.
You see, Jimmy debuted a segment called “Target Demographics” on his show this week. And, well, it's kind of familiar. He talks about a target demographic he hopes to reach complete with a logo featuring a target. And Sarah just happens to have this crazy show called “Target Women” where she, talks about women as a target demographic complete with a logo featuring a target. Gosh, now that's what I call a regular coinkydink. (p.s. Who did Fallon's graphic? Dude, my grandma can Photoshop better than that.)
Sarah's “Target Women”
Well, clearly, there is no contest in this Targetgate. Sarah's is a funny, feminist take on an absurd marketing practice. Jimmy's is a silly, stereotypical bit that glorifies the clichés associated with a group of people.
But it's the similarities that make me go grrrr. Sure, they have different intents. And, definitely, one is funnier. Still, trust me, I am not the only one that has noticed. Heck, even Sarah has noticed. So, like any good new media type, she tweeted about it.