Sometimes, I think I should add a “Things That Are Wrong” tag to the site. But then I realize, damn, that’d be a lot of things. Anyway, file this Brazilian ad campaign for light yogurt as one of those things. The shots recreate famous movie moments (Mena Suvari in “American Beauty,” Marilyn Monroe in “The Seven Year Itch,” Sharon Stone in “Basic Instinct) with plus-sized models. The tagline reads: “Forget about it. Men’s preference will never change. Fit Light Yogurt.” Gee, that’s not offensive at all. I happen to think the ladies look pretty damn good. Lovely even. And the composition of each shot is brilliant. As if we needed more reminders that a billion-dollar industry’s sole objective is to make us feel shitty about ourselves so we’ll buy their crappy products. Sigh. Well, since “men’s preferences” aren’t really top priority here at Surrenders, let’s just celebrate Real Beauty instead.
p.s. This ad totally made me cry during the Super Bowl.