Cast members Jennifer Beals, Katherine Moennig and Leisha Hailey will serve as OurChart founding partners. They will have their own personal pages, along with “L Word” creator and executive producer Ilene Chaiken, and develop content. As founding partners, the actresses will share in the revenue (cha-ching, ladies). OurChart will also have celebrity guest bloggers, interactive contests and podcasts. About 75% of the content will be user-generated and the rest will be show-related, said Chaiken.
“This will be the first site of its kind,” she said. “It will be the first site to marry the rich, beautiful content of an established media site with interactive user-generated content, but we think it's going to be the ultimate online destination for this vibrant and engaged community. This is a place where I will make myself available to our audience in a way that I never have before.”
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