Yeah, I know, another ad. But this is an ad with a whole lot of crazy behind it. And, of course, I mean crazy in a good way. Look, brands aren’t our friends. But brands can, if they want, be more responsible stewards of cultural progress. Nike has with its support of Colin Kaepernick and Serena Williams and female athletes in general and many queer female athletes in particular proven that it isn’t afraid to wade into our national conversation and push it forward. Now redefining what it means when you call a female athlete, or any woman, crazy seems like a natural progression of that message. Besides being narrated by Serena (in an obvious response to the umpiring debacle of last year’s U.S. Open Final) the spot features out queer and/or gender nonconforming athletes like Megan Rapinoe, Castor Semenya, Sue Bird and Diana Taurasi. And, well, it’s just cool. No, make that crazy cool. Happy crazy weekend, all.
p.s. If you want to see more of the Nike’s “Dream Crazier” campaign, check out this featurette on 14-year-old Chantel Navarro, that happens to be edited by Heather Hogan’s partner Stacy.
Friday, March 01, 2019
My Weekend Crazy
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3 comments:
Thank you for sharing this , we take everything with a positive message for women - even an ad. Wonderful to see a fellow South African featured who are being treated so badly by international athletics. Also great editing by Stacy. Have a good weekend Dorothy.
As a former athlete this commercial gave me goosebumps and left me all teary eyed
Have a great month of March, DS!
I love it when corporations act as allies, overtly advocating tolerance and diversity to observers. The corporations learned long before the politicians that discrimination is not good for business.
The fact that such large and ubiquitous entities are openly and willingly associating with the LGBT+ community is the ultimate sign that bigotry is no longer profitable.
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