A woman targeted

What I've seen of Jimmy Fallon's late night debut this week can best be described in one word: twitchy. He is twitchy and awkward and a little clammy. It's kind of like reliving that ill-advised date you went on your freshman year with that guy you knew would never, ever get to see your boobs. Now, granted, I've never been a big fan of Fallon solo. With Tina Fey at the Weekend Update anchor desk, sure. On his own making asinine movies, meh. So I wasn't expecting much from his new after-hours chatfest. But I certainly never expected thievery. Yes, thievery. And from my Fake Internet Girlfriend Sarah Haskins, no less.

Not cool, Jimmy Fallon. NOT COOL.

You see, Jimmy debuted a segment called “Target Demographics” on his show this week. And, well, it's kind of familiar. He talks about a target demographic he hopes to reach complete with a logo featuring a target. And Sarah just happens to have this crazy show called “Target Women” where she, talks about women as a target demographic complete with a logo featuring a target. Gosh, now that's what I call a regular coinkydink. (p.s. Who did Fallon's graphic? Dude, my grandma can Photoshop better than that.)

But the proof, as always, is in the pudding. Yummy, yummy chocolate pudding. And by pudding, of course, I mean the supposedly amusing diversionary segment. Behold:

Jimmy's “Target Demographic”


Sarah's “Target Women”

Well, clearly, there is no contest in this Targetgate. Sarah's is a funny, feminist take on an absurd marketing practice. Jimmy's is a silly, stereotypical bit that glorifies the clichés associated with a group of people.

But it's the similarities that make me go grrrr. Sure, they have different intents. And, definitely, one is funnier. Still, trust me, I am not the only one that has noticed. Heck, even Sarah has noticed. So, like any good new media type, she tweeted about it.

That's right, Jimmy Fallon. Nobody steals from my Fake Internet Girlfriend. This is war. Prepare the battle paint. It. Is. On!