Selling Something

As long as we’re talking shit, WITHIN THE FAMILY, can we talk about Ellen DeGeneres hawking her skincare line on infomercials now? Because, when I think of Ellen, I think of wrinkle-fighting systems! But, seriously, what happened to all her talk show money? Did she max out with that “cottage” in the Cotswolds for her and Portia?

Look, one of the clearest recession indicators out there is that celebrities are selling all kinds of random shit these days. The most egregious, of course, is that Goopy Lady hawking those multi-million dollar Israeli luxury apartments while that country’s government continues to brutalize Gaza. Like, she truly earned the nickname Gwynocide with blissfully tone deaf lines like, “Waking up for a morning run can be brutal!”

I mean, by that metric Ellen’s Kind Science skincare line is only minorly cringe, and not ignoring a genocide cringe. Still, I have grown to really resent products that happily feed into our Beauty Industrial Complex – a multi-billion dollar industry that makes even more money the worse we feel about ourselves and things like, oh I don’t know, natural aging. Also, I see Ellen is also still trying to capitalize on the whole “I’m the Kind One” stuff. Which is, um, interesting.

Now, lest you think I’m just picking on a The Formerly Great Panted One, plenty of straight white men are also lapping lustily from the Late Stage Capitalism trough. John Cena and Walton Goggins seem to be in a commercial arms race to see who can sell out the most. They’re both the spokesmen for not one, not two, but THREE brands each right now (Hefty trash bags, Nature’s Own bread and Chime banking for Cena and Walmart, GoDaddy and Google Goggles for Goggins).

Look, I will always be thankful to Ellen for coming out when she did. Someone has to be the first and she paid a price for many years for being a pioneer. But that also doesn’t absolve her of the claims of creating a toxic work environment on her subsequent talk show.

While I get it, it’s hard out there – even, I guess, for rich and famous celebrities. So I try not to shame folks for getting that bag. But people who are already much more well off than the average person going this hard for capitalism? Makes me long for the “Lost in Translation” days where movie stars had to travel to foreign countries to make some extra scratch on the side, lest they be called a corporate shill. All I’m saying is if one more person tries to sell me wrinkle cream, I’m getting out the “Shame” bell.