Thursday, June 14, 2007
What the L?
Uh, what and the hell? Words, I can’t find the words. Virtual lesbianism? Online pride parades? Altoids? Pirates? Mommy, I’m scared… Earlier this year the marketing geniuses at Showtime partnered “The L Word” with the 3-D digital world of Second Life to create a Sapphic virtual community. This month, in honor of Gay Pride, they’re rolling out a series of parades and parties.That’s right, you too can gussy up a virtual avatar and meet other L Word fans with high speed internet access and an abundance of free time who apparently can’t make it to a flesh-and-blood parade. The whole she-bang (puns! puns!) is sponsored by Altoids, as you might have guessed by the big honking ALTOIDS banners, flags and billboards everywhere (don’t get me started on the Altoids can with legs wandering around…creepy). From what I’ve seen, this whole thing is freaky enough to actually scare a person straight. The crazy equality warrior with her beheaded spoils of war is enough to send me into therapy.I guess we should consider this progress, since only last week the Showtime marketers finally declared that lesbians were people. So now they’ve declared lesbians both people and virtual people. And pirates. And tin cans. Seriously, what the hell?